2026-10-14T11:38:51Z https://www.scidb.cn/oai

10.57760/sciencedb.012rx 2026-09-23T19:49:33Z

2026-09-23 Experimental data on anthropomorphic AI customer service design, social presence, and user adoption intention: a 2 × 2 between-subjects study (N = 305) doi:10.57760/sciencedb.012rx en This dataset contains the complete analysis data from a 2 × 2 between-subjects experiment examining how the anthropomorphic design of AI customer-service agents influences users' use intention. A total of 305 participants were randomly assigned to one of four cells crossing visual anthropomorphism (high/low) and linguistic anthropomorphism (high/low), watched a 50-second simulated dialogue between a customer and the virtual service agent "Jiajia", and then completed a questionnaire. The dataset comprises 305 rows × 32 columns: five composite variables (visual anthropomorphism, linguistic anthropomorphism, social presence, use intention, and social anxiety, each computed as the arithmetic mean of its items), twenty Likert-scale measurement items (7-point anchors), experimental condition codes (scenario identifier plus two condition dummies), and three demographic variables (gender, age band, and education). There are no missing values. All direct and indirect identifiers — including response ID, user ID, IP address, geolocation, timestamps, response duration, and distribution metadata — were removed prior to deposition; only de-identified questionnaire responses and coarse demographic bands are retained. The dataset fully reproduces all results reported in the associated manuscript, including construct reliabilities (Cronbach's α), the common method bias assessment (Harman's single-factor test), manipulation checks and the 2 × 2 analysis of variance (with Levene's and Welch's robust tests), as well as mediation and moderated mediation analyses in which trait social anxiety moderates the social presence → use intention path (5,000 bootstrap samples, bias-corrected confidence intervals). A full codebook and data-processing notes are provided in the "变量说明" (codebook) and "数据处理说明" (processing notes) worksheets of the deposited file. AI customer service; anthropomorphism; social presence; social anxiety; use intention; moderated mediation Chen Yingsi Yu Xiaofeng Sun Jiaqian PUBLIC https://creativecommons.org/licenses/by-nc-nd/4.0/ dataset Science Data Bank