2026-10-11T15:42:51Z https://www.scidb.cn/oai

10.57760/sciencedb.28359 2025-09-19T16:39:30Z

2025-09-19 The dilemma of sustainable development of agricultural product brands and the construction of trust: an empirical research dataset based on consumer psychological mechanisms doi:10.57760/sciencedb.28359 en This dataset, collected between June 5 and August 22, 2025, is used to explore consumer psychological needs for agricultural product brands. The scale design primarily encompasses brand authenticity, encompassing cultural identity, brand transparency, and origin awareness. Experience quality encompasses brand experience, service experience, and post-purchase experience. It also measures consumer trust and purchase intention. Brand perception authenticity; experience quality; consumer trust; willingness to pay; PLS-SEM / Jaccard similarity analysis xinwei liu PUBLIC https://creativecommons.org/licenses/by-nd/4.0 dataset Science Data Bank