2026-10-12T09:39:03Z https://www.scidb.cn/oai

10.57760/sciencedb.28398 2025-07-25T10:05:52Z

2025-07-25 Research on the influence of five sense stimulation on consumer participation behavior doi:10.57760/sciencedb.28398 en This study constructs a research on the impact of five sensory stimuli on consumer participation behavior based on the SOR model, and examines whether consumers will have a willingness to participate in agricultural product brands or rural cultural brands due to the five sensory stimuli.  Five senses stimulation; Brand behavior tendency; fruit flower resources; SOR model Liu Xinwei PUBLIC https://creativecommons.org/licenses/by-nc-nd/4.0/ dataset Science Data Bank