2026-10-14T01:13:36Z https://www.scidb.cn/oai

10.57760/sciencedb.29794 2025-10-14T15:48:05Z

2025-10-14 The Health Risks of Late-Night Marketing: How Staying Up Late Influences Consumer Trust Bias through Emotional Exhaustion and Psychological Compensation doi:10.57760/sciencedb.29794 en We collected data using an online survey. The questionnaire was distributed in October 2024 through a professional Chinese survey platform (e.g., Wenjuanxing). Our target participants were consumers in mainland China who had engaged in late-night (after 11:00 PM) online shopping or browsing commercial content in the past month. To ensure data quality, we included a screening question (“Have you engaged in any of the following activities after 11:00 PM in the past month?”) and an attention check (“Please select ‘Strongly Agree’ for this item”). late-night marketing; staying up late; consumer trust bias; emotional exhaustion; psychological compensation; self-control Ziyu Jiang Zimeng Wu Lin Xinwen RESTRICTED dataset Science Data Bank