2026-10-14T04:46:33Z https://www.scidb.cn/oai

10.57760/sciencedb.41783 2026-07-23T15:16:35Z

2026-07-23 Questionnaire for User Experience of Immersive Companion-Type Content on Short Video Platforms doi:10.57760/sciencedb.41783 en Data was collected through an online questionnaire survey. The survey participants were users who had watched immersive companion content (ICC) on platforms such as Douyin, Xiaohongshu, and Bilibili within the past month. The study aimed to investigate the impact of ICC on users' advertising awareness and trust mechanisms. Immersive Companion Content; Narrative Transmission; Perceived Authenticity; Parasocial Relationship; Social Proof; Advertising Neutralization; Advertising Disclosure; Affective Trust; Purchase Intention; Continued Engagement Li Yue Liu Fangfang Fu Kun Ding Yi PUBLIC https://creativecommons.org/licenses/by-nc-nd/4.0/ dataset Science Data Bank