2026-10-14T10:59:27Z https://www.scidb.cn/oai

10.57760/sciencedb.42707 2026-08-21T17:14:16Z

2026-08-21 The Role of Swift Guanxi and Empathy in Co-Creation Behavior: A Cultural Analysis of Influencer Marketing in China doi:10.57760/sciencedb.42707 en This dataset contains the raw survey data supporting the study titled "The Role of 'Rapid Relationships' and Empathy in Co-creation Behavior: A Cultural Analysis of Influencer Marketing in China." Data were collected between June 16 and June 26, 2023, from active Douyin users in China via the "Wenjuanxing" platform (https://www.wjx.cn/). Following screening and data cleaning procedures, 552 valid questionnaires were retained.The dataset is suitable for quantitative analysis within the context of influencer marketing and consumer behavior, employing methods such as Partial Least Squares Structural Equation Modeling (PLS-SEM), multi-group analysis, and neural network modeling. Value co-creation behaviour; Swift guanxi; Empathy; Cultural tightness; Wishful identification; Presence; Interactivity Cui Yuting PUBLIC https://creativecommons.org/licenses/by/4.0/ dataset Science Data Bank