2026-10-14T13:49:04Z https://www.scidb.cn/oai

10.57760/sciencedb.j00052.00029 2023-08-31T09:07:14Z

2023-08-31 The neurophysiological mechanism of brand personality attracting consumers: Evidence from EEG and GSR（SPSS data) doi:10.57760/sciencedb.j00052.00029 en EEG GSR SAM data exported from imotion software, and the data of Big Five Personality Scale filled in by subjects with questionnaire stars Label information peak_ count_ Xx=peak number APA_ Xx=peak amplitude xx_ Valence=SAM self-assessment questionnaire potency xx_ Dominance=dominated by SAM self-assessment questionnaire xx_ Arousal=SAM self-assessment questionnaire wake-up LR_ xx_ Alpha=PAI α LR_ xx_ Beta=PAI β LR_ xx_ Gamma=PAI γ Xx Brand personality Xx=Com: capability Xx=Sin: Sincerity Xx=Rug: rough Xx=Sop: sophisticated Xx=Exi: excited  brand personality; neuromarketing; EEG; GSR; circumplex model of affect xu zhi wei PUBLIC https://creativecommons.org/licenses/by-nc-nd/4.0/ dataset Science Data Bank