2026-10-14T22:39:11Z https://www.scidb.cn/oai

10.57760/sciencedb.psych.00684 2025-09-10T17:00:32Z

2025-09-10 The effect of female live streamers on consumers’ purchase intentions of male-targeted products doi:10.57760/sciencedb.psych.00684 en Data source: This study recruited 800 participants from Credamo for three experiments (Study 1: n=200; Study 2: n=400; Study 3: n=200). Specific explanation: Study 1 measured the participants' purchase intention, perceived coolness, expertise, and gender-identity threat; Study 2 measured the participants' purchase intention, perceived coolness, sex-role,appearance, suitability, and product perception; Study 3 measured the participants' purchase intention, perceived coolness, and gender stereotypes. cross-gender endorsement; female endorsement; perceived coolness; gender role; gender stereotype Liang Yongheng Wu Jingjing Chen Jin PUBLIC https://creativecommons.org/licenses/by/4.0/ dataset Science Data Bank